Fiber Sales Meeting Deck — May 28

Google Ads Overall Performance

Total Spend

$127.13

Clicks

50

Impressions

1,003

Conversions

6

Phone Call Leads

Cost / Conv.

$21.19

CTR

4.99%

Avg CPC

$2.54

Campaign Breakdown

Campaign	Spend	Impr.	Interactions	Phone Calls	Conv. Rate	Conv.	Cost/Conv.
Phone Promo \| PMax	$29.32	145	10	5	40%	4	$7.33
AIA \| PMax #2	$22.78	535	26	5	3.85%	1	$22.78
Phone Promo \| Search #2	$8.77	39	6	3	16.67%	1	$8.77
AIA \| Search \| LEAD FORM	$32.89	201	7	0	0%	0	$0
Phone Promo \| Search \| LEAD FORM	$33.37	83	7	2	0%	0	$0
TOTAL	$127.13	1,003	56	15	—	6	$21.19

Google Ads Top Keywords

Keyword	Match	Campaign	Clicks	Impr.	CTR	CPC	Spend
at&t phone plans	Phrase	Phone Promo \| Search \| LEAD FORM	6	73	8.22%	$4.97	$29.83
at&t business	Phrase	AIA \| Search \| LEAD FORM	3	73	4.11%	$6.29	$18.86
at&t phone service	Phrase	Phone Promo \| Search #2	6	32	18.75%	$1.46	$8.77
internet providers for business	Phrase	AIA \| Search \| LEAD FORM	2	90	2.22%	$3.05	$6.10
at&t wireless plans	Exact	AIA \| Search \| LEAD FORM	1	7	14.29%	$5.37	$5.37
at&t business mobile plans	Phrase	Phone Promo \| Search \| LEAD FORM	1	6	16.67%	$3.54	$3.54

Google Ads Change History

Jun 2: Added keyword "small business phone service" (Phrase) to Phone Promo | Search #2

Jun 2: Added keyword "business phone solutions" (Phrase) to Phone Promo | Search #2

Jun 2: Added keyword "att business phone" (Phrase) to Phone Promo | Search | LEAD FORM

Jun 2: Paused keyword in Phone Promo | Search | LEAD FORM

Jun 2: Campaign criterion updated on Phone Promo | Search | LEAD FORM

May 29: Added keyword "att internet air for business" (Phrase) to AIA | Search | LEAD FORM

May 29: Added keyword "att internet air" (Phrase) to AIA | Search | LEAD FORM

May 29: Added keyword "business internet air" (Phrase) to AIA | Search | LEAD FORM

May 29: Added keyword "internet air for business" (Phrase) to AIA | Search | LEAD FORM

May 29: Ad Group Criterion created in AIA | PMax #2

May 29: Campaign budget updated on AIA | Search | LEAD FORM

May 29: Updated ad group bid in Phone Promo | Search | LEAD FORM (CPC bid changed)

May 29: Updated ad group bid in Phone Promo | Search #2 (CPC bid changed)

May 29: Campaign budget updated on Phone Promo | Search | LEAD FORM

May 29: Campaign budget updated on Phone Promo | Search #2

May 28: Created new campaign: Phone Promo | Search #2 (ENABLED)

May 28: Created new ad group in Phone Promo | Search #2

May 28: Created new responsive search ad in Phone Promo | Search #2

May 28: Added keyword "at&t phone service" (Phrase) to Phone Promo | Search #2

May 28: Added keyword "business phone service" (Phrase) to Phone Promo | Search #2

May 28: Added keyword "wireless business plans" (Phrase) to Phone Promo | Search #2

May 28: Created ad group asset in Phone Promo | Search | LEAD FORM

May 28: Created new campaign: AIA | PMax #2 (ENABLED)

May 28: Created new asset group in AIA | PMax #2

May 28: Added AIA promo to existing campaigns (multiple ad group criterion updates in AIA | Search | LEAD FORM)

Meta Ads Account 1: Fiber Sales

Total Spend

$8,491.53

Clicks

6,094

Impressions

282,295

Leads

328

CPL

$25.89

Cost per Lead

Campaign Breakdown

Campaign	Spend	Clicks	Impr.	Leads	CTR	CPC
INTERNET AIR BUSINESS - Dynamic	$3,537.61	1,963	99,892	134	1.97%	$1.80
AIA Full AI test	$2,796.68	1,860	98,048	126	1.90%	$1.50
AIA AI test - 2FA	$1,188.46	665	32,007	42	2.08%	$1.79
INTERNET AIR BUSINESS - [Michael Test] - Dynamic	$414.30	146	9,535	13	1.53%	$2.84
AIA: Traffic	$176.83	1,012	23,664	0	4.28%	$0.17
AIA Engagement Campaign	$176.13	221	7,227	8	3.06%	$0.80
Retargetting AIA	$140.21	54	3,789	5	1.43%	$2.60
General Providers \| Traffic Campaign	$61.31	173	8,133	0	2.13%	$0.35
TOTAL	$8,491.53	6,094	282,295	328	—	—

Meta Ads Account 2: Fiber Connect v2

Total Spend

$2,983.54

Clicks

3,063

Impressions

308,556

Leads

86

CPL

$34.69

Cost per Lead

Reach

125,582

Campaign Breakdown

Campaign	Spend	Clicks	Impr.	Leads	CTR	CPC
CELL PHONE PROMO	$1,683.83	764	29,850	51	2.56%	$2.20
INTERNET AIR BUSINESS V2	$967.33	530	26,056	30	2.03%	$1.83
Internet Air: Traffic V2	$181.32	1,305	191,972	0	0.68%	$0.14
Phone Promo - Traffic V2	$97.39	432	59,212	0	0.73%	$0.23
Internet Air: Retargeted	$53.67	32	1,466	5	2.18%	$1.68
TOTAL	$2,983.54	3,063	308,556	86	—	—

Meta Ads Combined Totals

Total Spend

$11,475.07

Total Clicks

9,157

Total Impressions

590,851

Total Leads

414

Total Purchases

43

Combined CPL

$27.72

Both Accounts

SMS Upcoming SMS Message Options

Option 1

Hi {{contact.first_name}},

AT&T Internet Air is now available in select areas and offers fast 5G speeds, starting at just $30/month plus taxes and fees. Want to see if your location qualifies?

Reply YES and we'll check for you.

Option 2

Hi {{contact.first_name}}, looking for reliable business internet? AT&T Internet Air provides easy setup and flexible service.

Reply CHECK and we'll see if it's available at your address or give us a call at (866) 467-4214 anytime.

Option 3

Hi {{contact.first_name}},

Quick question! Are you happy with your current business internet service? If you'd like to explore another option, AT&T Internet Air may be available in your area.

Reply INFO for details.

SMS Dynamic SMS Drip Workflow & Enrollment

Work Completed

Meta Ads

Add AIA promo to existing campaigns
Create General Ad Campaign

Content / Creative

Work on HTML, fiber offers. Message James

Reporting / Analytics

Create Fiber Deck
Start building dashboards in Zoho according to the team's requests once access is confirmed — Analytics Zoho

CRM / Automations

Resolved opt-out SMS issue on GHL with rep — created workflow opt out